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AT&T Interactive Kicks Off YP Developer Challenge
Earlier this week, AT&T Interactive launched a new YP Developer Challenge. The contest encourages app and web developers to exercise their creativity by using YP APIs to create innovative local...
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AT&T AdWorks Links Mobile Ads with Foursquare
AT&T AdWorks, through mobile ad firm’s Celtra’s partnership with Foursquare, will let consumers check-in to the location-based social network via mobile ads served by AT&T’s network, according...
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Borrell Study: Directory Companies Making Fastest Transition to Local Digital
Earlier this week, Borrell Associates released its 2011 Benchmarking Local Online Media study, which takes a deep dive into the local digital marketplace and documents the evolving landscape for local...
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AT&T Sells Majority Stake of Yellow Pages Units to Cerberus Capital Management
AT&T announced plans this morning to sell a majority stake of its Yellow Pages business – including AT&T Advertising Solutions and AT&T Interactive – to private-equity firm Cerberus...
View ArticleDespite Shifts, Print Yellow Pages Remain Viable Local Media Source
AT&T’s announcement last week that it plans to sell a majority stake of its Yellow Pages units to Cerberus Capital Management has generated discussion about the future of print Yellow Pages. While...
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AT&T Interactive’s Local Insights Report Lists Top Local Search Cities and...
Last week, AT&T Interactive released the first quarter 2012 edition of its Local Insights Report. The report, which analyzes data from 528 million searches and 10 billion impressions across the YP...
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AT&T Advertising Solutions and AT&T Interactive Officially Become YP Holdings
YP Holdings LLC (YP), which combines the assets of AT&T Advertising Solutions and AT&T Interactive, officially launched following the acquisition of a controlling interest in YP by Cerberus...
View ArticleYP.com Launches Refreshed Homepage
Earlier this week, YP introduced a new face to its flagship website YP.com, which continues to rank as a top 40 web domain, according to comScore. Since spinning off from AT&T two months ago, YP...
View ArticleThe Last Frontier: The Sales Call
Lately, I’ve noticed that my conversations with sales leaders and practitioners in the local media space have taken on a new theme. A last frontier if you will. And what is that frontier? It is the...
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YP Celebrates First Year of Independence
It’s hard to believe, but a year has passed since YP officially announced its launch as an independent company. The former AT&T Interactive and AT&T Advertising Solutions units broke off to...
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